What is Local SEO?
While we’re sure that you’ve heard of SEO (Search Engine Optimization), Local SEO might be new to you. Like SEO, Local SEO is about making sure all the right information is in all the right places for your business to get found. However, Local SEO isn’t focused so much on your website but all the other places that information about your business could be found. Places that your customers are already looking: like Google Maps.
Local SEO is a digital marketing strategy designed to help businesses rank higher in search engine results for location-based searches. It focuses on optimizing an online presence for a specific geographic area, making it easier for local customers to find businesses that serve their area.
“Find a Plumber Near Me”
Have you ever asked Google (or Siri, Amazon, or any of the other digital assistants to find a business near you? Ever search on Google Maps for a gas station along your route while you’re driving from one place to another? All these tools use listing services like Google Business and others to return the information that you’re searching for. Google Maps information shows up as regular information whenever you are doing searches, whether you’re using the phrase “near me” or not.
Making sure you are listed and your information is correct and update to date is essential for a local business.
A Big ROI
Think about this: 46% of the searches on Google have local intent.
Local SEO has a higher ROI (return on investment) of your marketing budget compared to other strategies and services since it’s already targeting a specific geographical area, using established listing services, and doesn’t involved things like paid ads. Local SEO can provide a competitive edge, especially in markets with many businesses offering similar products or services.
We Can Help
With extensive experience in helping clients establish, solidify, and grow their Local SEO presence, we can build a solid foundation, design a monthly strategy to grow and refresh listings, and monitor for any updates or issues. Paired with another service like Review Management, you get a one-two punch of increased reviews, new content, and a healthy Local SEO strategy.